Evolution of BBC Kids digital strategy was required to strengthen relationships with digital moms across the country and its distribution cable company partners – optimizing the client’s online activity via their website, Facebook, Twitter, and YouTube.
Refinement of key selling propositions and brand language for use on-air, online, and in print were priorities. Additionally, development of brand hierarchy for internal and external stakeholder communication that illustrated the interdependent familial relationship between BBC Kids and Knowledge Network were established to clarify the offering.
The development and implementation of an ongoing campaign to reinforce the brand proposition with cable companies to gain better channel placement and more subscriptions. Including: Creative, collateral, social media, and experiential promotions.
Creation and deployment of consumer digital marketing campaigns via Facebook, Twitter, YouTube, and other channels to align with partner marketing initiatives – the intention to drive consumers to solicit their cable subscriber to request the addition of BBC Kids Canada to existing cable package offerings.
The creation and implementation of a comprehensive strategy to optimize all online activity. Establish a YouTube Brand Channel. Re-establish and optimize Facebook presence, utilize Timeline and Events, and grow Likes. Facilitate daily Twitter engagement. Refine rules of engagement and document best practices for all platforms.
Brand / Collateral Material
An update and refresh of all graphic elements and copy to align with updated brand proposition – including sourcing or creating additional assets. Identifying, prioritizing, development, and delivery of one-sheets, presentations, online, brand standards documentation and usage documents.