Development and deployment of user survey’s to understand the marketplace for music software and discover why Powergold is so popular among its users, at home and internationally. Based on these answers, a refined key value proposition was identified and the rebranding of Powergold commenced.
The design of a new identity and branding as well as core messages based on the research findings based around the ‘ease of use’ and ‘support and training,’ aspects of Powergold which are unrivaled by its competition.
Content Creation Strategy
Establishment and campaigning of Powergold as the premier choice for the world’s finest music programmers by creating compelling and engaging explainer videos, on-camera testimonials, music programming editorial content, social media posts, as well as seasonal and tradeshow-specific material.
Web Design & Development
Development of a new website designed to optimize SEO, showcase blog and video content, provide social media integration, and provide methods of harnessing visitor data and qualified sales-ready leads – through demo webinars sign ups.
Generation sales leads on a daily basis using marketing automation and a variety of highly targeted cross-platform content pieces. Utilizing outbound email marketing with highly relevant videos highlighting Powergold’s stellar support, showcasing the high praise from its users, as well as the latest enhancements to the software. In addition, consultation was provided to the sales team to effectively target different segments of the industry and identify high-value sales opportunities.
The design & production of a new trade show presence and travel to industry conferences to provide support for Powergold staffers and shoot video testimonials in a live setting.